From concept to business
Creating concepts is one thing, but creating turnover is something else. It’s about creating the right parameters that allow you to generate value from your concept. I’ve been thinking about many concepts, some of which have generated value but many of them just remained concepts.
In the past years I’ve invested in my brand Derek’s, which was at first a concept but is now beyond that stage. It’s being launched soon, so I’ll have a value-generating business.
Next to that, there are concepts which seemingly can be launched quickly, like some workshops that I’m going to give. But in the past years I’ve been (passively) investing in my network, knowledge and role in the fashion industry. And these form the pillars of the workshops.
I hope to see you soon in my workshops or during some cool event…