Today, the first round of Derek’s shirts has gone in production. We have chosen for nice white shirts, with the typical Derek’s design. Because we want men to wear their shirt both casual and formal, the shirt is designed in such a way that this is possible.
Our production facility, is working hard on getting the best fabrics and other materials to make the shirt a success in The Netherlands.
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Creating concepts is one thing, but creating turnover is something else. It’s about creating the right parameters that allow you to generate value from your concept. I’ve been thinking about many concepts, some of which have generated value but many of them just remained concepts.
In the past years I’ve invested in my brand Derek’s, which was at first a concept but is now beyond that stage. It’s being launched soon, so I’ll have a value-generating business.
Next to that, there are concepts which seemingly can be launched quickly, like some workshops that I’m going to give. But in the past years I’ve been (passively) investing in my network, knowledge and role in the fashion industry. And these form the pillars of the workshops.
I hope to see you soon in my workshops or during some cool event…