New Balance sneakers are becoming more popular these days, with their striking designs and big N logo. It’s stranger with all those Nikes, Pumas and Adidas sneakers in the streetwear scene. And that is just the thing that I like about these shoes.
New Balance has been founded in 1906 as the New Balance Arch Support Company. Despite avoiding expensive advertising campaings, It has grown to be one of the largest makers of sports footwear in the world.
New Balance is know for that they never moved their production to China or Vietnam such a Nike and Adidas, and that it has continued to maintain the manufacturing in the United States and as well in the United Kingdom. Oke, the result is a more expensive shoes then their competitors but New Balance differentiates their products with technical innovations, better sizing and quality.
In fashion nowadays it’s all about heritage, fair trade and fair production. New Balance fits perfect in this trend. But it is still a brand with its own face and they don’t care what is ‘hot or not’ now. The just make great shoes. Believe me, most of the time I wear Air Jordans or Nikes but New Balance walks like your walking on clouds.