The Esprit Store in Amsterdam has been around for quite a while. The huge building at the Spui and Kalverstraat with Caffe Esprit is a well-known spot if you are into shopping at mainstreets. Esprit hasn’t been that fashion-forward the last years, until now. They have decided to change their whole look dramatically. And yesterday they re-opened the Amsterdam store.
The “new Esprit” is fresh, clean, playful but more serious than before. It looks like they have matured. Which is cool because I can say now that I consider shopping at Esprit. And you should as well.
I’ve enjoyed the opening of the new store, talked with someone from Esprit about the international influence on their work and collections and ofcourse had a drink (import Heineken from Germany?!). We also got to make our own Esprit bag, which was fun.
You can see the pictures of the store and the opening here!
On Friday there was a little event called “Birthday Bash” at the “By AMFI Statement Store of the Amsterdam Fashion Institute”. They were celebrating the birth of the new visual identity and website.
The store is located on the Spui 23, in the heart of Amsterdam. They showcase the concepts and products coming from students. alumni and friends of the Amsterdam Fashion Institute.
The jewelry was very cool, and the fashion was kind of hidden. The drinks were strong but nice and it’s always good to enjoy a nice icecream by IJscuypje.